Commissioned as part of BMWs partnership with Sky Arts.
The music for these idents was originally created as a short piece in response to an initial cut of the film, focusing on the movement of light over the cars surface. The piece combines acoustic instruments, which have been digitally processed, with simple sine tones. Segments of the original audio were then re cut as the film was edited to produce the final 12 idents.
Produced through Chomp & Luma for FCB Inferno.
Directed by Ed Salkeld
Produced by: Clare Welberry & Ramon Ricard
Editor: Ryan Kent
Music commissioned by: Felt Music